Attitude Definition Types In Organizational Behaviour Notes

Attitude Definition Types Organizational Behaviour

Attitude Types Definition and Meaning

Attitude is the way of thinking, feeling, behaving and opinion by any person or people with regard to any person, thing, situation or something around the particular object or event. Meaning and Definition of Attitude is the feeling of the way that you think, feel or behave opinion about something or someone. An attitude is a positive, Negative and mixed assessment of an individual or object, which is expressed at some level of intensity. It is an expression of a favorable or unfavorable assessment of a person, place, object or event. These are fundamental determinants of our perceptions and actions towards all aspects of our social environment. The approach involves a complex organization of evaluative beliefs, feelings and tendencies for certain actions. How much we like or dislike something. Determines our behavior towards. We want to interact with the things we like or stay connected to. We avoid things we don't like. For example if somebody has a positive attitude about changes, He is friendly and has a good attitude, He was showing some attitude during practice today. , So the coach refused them, I like my friends, which means that I am expressing my attitude towards my friends,

Definition Of Attitude

Attitude is the manner, temperament, emotion and condition, especially in relation to a person or thing tendency or orientation.
Gordon Allport describe , "attitude is an approach towards mental and neurological state, conducted through experience, which enhances an instruction or dynamic effect on a person's response to all objects and situations, with which it is related.
Frank Freeman describe, "An attitude is a readiness to respond to certain institutions, individuals, or objects in a coherent way that has been learned and becomes a specific mode of response.Thurstone describe, "An attitude reflects the sum of man's inclinations and feelings, prejudice predetermined assumptions, thoughts, apprehensions, threats, and any other specific subject."
According to Anastasi "attitude is a tendency to react favorably or unfavorably to a specified class of stimuli, such as a national or racial group, a practice or an institution."
NL Munn describe, “attitude is Practices learned to be a precursor to aspects of our environment. They may be positively or negatively directed towards some people, service or institution. "

Characteristics Of Attitude

Attitude is describe as a tendency to react positively or negatively to a person or situations. Thus the two main elements of the attitude are the tendency and the direction of the approach. It is defined as the mental state of readiness, Organize through experience that has a directive or dynamic effect on responses. These can be explicit and implicit. Explicit attitudes are those, we consciously know the clearly influence of our behaviors and beliefs. . Implicit attitudes are unconscious, but still have an impact on our beliefs and behaviors. according to psychologists Thomas, who limits the tendency of one level attitudes as positive and negative, is associated with the object of psychology. Object psychology has included symbols, words, slogans, people, institutions, and ideas.
There are following Characteristics of Attitude.
Attitude is a complex combination of things that we call personality, beliefs, values, behaviors and motivations. All people, regardless of their status or intelligence, Attitude is present in every person's mind. Which define our identity, guide, our actions, and influence. how we assess people. the sense and belief component of attitudes is intrinsic to a person, we can change a person's perspective. Can be seen by his or her behavior. attitude helps us to define how we see situations, as well as to define it. it behave towards situation or object we can offer an inner feeling, belief and thoughts about people and goods. attitude is consciously aware of an implicit attitude that is unconscious, but still has an effect on our behavior. attitude based on direct experience predicts future behavior more accurately. personality has certain aspects such as interests, appreciation, and social conduct. It represents the total sum of a man's inclination and emotions.

Components of Attitudes

There are three components of an attitude, which affect the behavior, which are
Cognitive Component.
Affective Component.
Behavioral Component.

Cognitive Component

The cognitive component of an attitude descibe to the beliefs, ideas, and characteristics, that we associate with an object or person. Attitude relates to a person's general knowledge. They usually come to light in generally or stereotypes.

Affective Component

The affective component is the emotional segment of an attitude. It is related to the statement, that affects another person. It is related to the feelings or emotions, that are brought to the surface about something, such as fear or hate.

Behavioral Component

The behavioral component has the tendency of a person to behave in a particular way towards an object. It refers to the part of the attitude, that reflects a person's intentions in the short term or long term.

Factors Influnces Attitudes

There are following main factors, which influence attitude.
Social Factors.
Direct Instruction.
Personal Experience.
Educational and Religious Institutions.
Physical Factors.
Economic Status and Occupations.

Social Factors

There are a majority of people in every society who like to live a harmonious life. They try to avoid unnecessary confrontation with people. Naturally, they are inclined to develop positive attitudes towards most people and issues. Our attitudes positively facilitate our relationships with members of valued groups. And can maintain. Social roles and social norms more influence on attitudes. Social norms include rules of society considered appropriate for behavior.

Direct Instruction

In general, the attitude of the people is important. Sometimes direct instruction can affect the formation of attitude. A person gives information about the usefulness of a fruit. Based on this information, we can develop a positive or negative view of that fruit.


The family is the main source for the formation of attitudes. Parents, older brothers or sisters provide information about various things. An individual developed approach, whether positive or negative is the result of family influence, which is very effective and difficult to change.


Attitude may involve a bias, in which we prejudice an issue without giving fair evidence to all the evidence. Prejudices are pre-determined thoughts or judgments where the person develops some attitude toward other people, objects, etc. If we favor someone who is accused of a crime, we can find him guilty regardless of the evidence. We can also be biased in favor of something.

Personal Experience

To form the basis of attitudes, personal experiences have left a strong impression. Therefore, when personal experience involves emotional factors, the attitude will become more easily. In situations involving feelings, appreciation is more deeply experienced and The trace will be longer.


Communication, mass media such as television, radio have a major influence in shaping people's opinions and beliefs. new information on something by the media, that provides the basis for the emergence of new cognitive attitudes towards it.

Educational and Religious Institutions

These Institutions have strong influence in shaping attitudes, as they lay the foundation for understanding and moral concepts within the individual. Understanding the good and the bad, the dividing line between something, Which can and cannot get from the center of education and religious institutions.

Physical Factors

Health clinical psychologists have generally recognized that physical, health, and vitality are important factors of adjustment, and it has often been found that malnutrition or disease or accidents have interfered so severely with normal development, that severe disturbances behavioral of individual.

Economic Status and Occupations

Our economic, business and occupation situation also contributes to the attitude. They determine, in part, our attitude towards unions and management and we believe that some laws are 'good' or 'bad'. Our socio-economic background influences our current and future perspectives. positive or negative evaluations include other characteristics, such as importance, certainty, access, and associated knowledge. Attitudes important in the study of social psychology Are because they affect the amount of attention and a person has a specific vision. Shapes can influence the type of decision. Generally, we recognize that people behave according to their behavior. However, social psychologists have found that attitudes and actual behaviors are not always fully aligned.

Types Of Attitude

A man can have various attitude even thousands of attitude, but organizational behavior focuses limited number of work-related attitude. Mainly three types of attitude in organizational behavior, which are,
Job Satisfaction.
Job Involvement.
Organizational Commitment.

Job Satisfaction

Job satisfaction is the level of satisfaction, a person feels about their job. This feeling is mainly based on a person's perception of satisfaction. A person with a high level of job satisfaction has a positive attitude about the job, while a person who is dissatisfied with their job has a negative attitude about the job. A person with a negative angle exhibits a temperament disposition that's inclined to expertise nervousness, tension, upset, distress, etc. whereas those with a positive angle can feel happy in themselves, others, and their work. Job involvement refers to the degree to which a person psychologically identifies with their job and is considered important for self-worth. Higher levels of job involvement have been found to be related to lower absenteeism and lower resignation rates.

Job Involvement

Job involvement refers to the degree to which a person psychologically identifies with their job, and is considered important for self-worth. Higher levels of job involvement have been found to be related to lower absenteeism and lower resignation rates. However, it predicts more frequent turnovers than absenteeism, as was the former with more than 16 percent of variance.

Organizational Commitment

The final job-approach reflects organizational commitment. It is understood as identifying one with its organization and feeling proud to be its employee. It is defined as a state in which an employee identifies a particular organization and its goals, and the organization Wants to maintain membership. Various studies suggest that a person's level of organizational commitment is a better indicator of business than most By fie-use job satisfaction over 34 percent portends to be original, when the organizational commitment of employees, the turnover and less absenteeism.