Top Five Best Selling Products in USA

Top Trending Popular Products of 50 States In USA

50 Or 52 States In USA Top Trending Selling Products

Top Five Best Selling Products in USA. Top-Selling products compiles a real-time selection of shoppers' here are top products in each category. these products are in high demand right now. these top selling items sold item in the world. these are Top Trending Products To Sell  in. USA for Huge Profits. these are Best Sellers Top five most popular items in USA.

Airstream Trailer 

The Airstream Trailer is The shiny silver Airstream trailer of the 1950s and 1960s, which is the world's best classic recreational vehicle. The famous American Thor Industries still produces versions that own their own But back to today, today's runways are modern wonders and introduced its first fiberglass production model called Airstream by Nest. The airport is built in Thor's Jackson Center, Ohio, facility where you can also take a two-hour tour to see how this Archetypal American RV is built. Thor Industries does not break down how much Airstream contributed to total revenue, but the RV manufacturer sold motorhomes.

Harley-Davidson motorcycles

Harley-Davidson motorcyclesHarley-Davidson's decision to move production of motorcycles made for European markets to avoid EU tariffs has been imposed in response to new tariffs for steel and aluminum. Traditionally, the Harleys have been manufactured here and sent to assemble overseas. But the motorcycles being manufactured for the US market have remained here, and although the iconic bike manufacturer has increased sales in recent years. there are some American made brands famous as Harley -Davidson.

Hershey chocolate

Hershey Chocolate Founded in 1894, Hershey is one of the world's largest chocolate manufacturers. Not only did Milton Hershey make chocolate accessible to all, but he also created a fun city, with a trolley system, homes, schools and zoos. He eventually built an amusement park for his staff that has evolved into a major theme park today that attracts millions of people every year. Hershey Kisses may be its most famous dessert but Hershey Chocolate Bar and even his Chocolate The syrups are equally well-loved. The company has more than 80 brands worldwide, a combined $ 7.4 billion vehicle in annual revenue.


Kitchen Accessories Although today owned by appliance giant Whirlpool, KitchenAid has been helping cook homes since 1919 when it was introduced by Hobart as a brand of electric stand mixers. According to the wedding site The Knot, the "A-Kitchen Stand Mixer" is by far the single, most commonly-registered item on wedding registries due to its reputation for quality and durability. The KitchenAid brand generates more than $ 1 billion in annual sales for Whirlpool

Budweiser beer

Budweiser Beer Budweiser may be owned by Belgian brewing company Anheuser-Busch InBev, but the King of Beer is still brewed daily in its 12 US breweries located in 11 different states. Its Cladesdale horses are more recognizable than the classic label and remain a popular and cherished part of its advertising. Anheuser-Busch has been well praised for shutting down its beer brewing operations when natural disasters strike and produce life-saving water cans to send to affected areas. the company's voice words, "Texas, Florida, Puerto Rico." , California, wherever you need us. "Of all its brands, Anheuser-Busch InBev produced 113.5 hectares of beer in North America last year, equivalent to about 3 billion gallons.

Objectives Features Of Motivation

Objectives, Features, definition of Motivation

Motivation Features Meaning and Definition

Motivation is the processes for a person's intensity, direction, and continuity towards achieving the goal. The word "motivation" is taken from Latin word "mowre", which means move. human aims are based on needs, the primary requirements for human is, water, air, food, sleep and shelter. Other requirements are secondary tailoring in the form of self-esteem, status, affiliation with others, affection, giving, achievement and self-confidence. naturally these needs intensity vary in human over the time. Motivation is usually drives, desires, needs, and equal forces. manager must motivate his subordinates to Inspire, do things that they will satisfy these drives and desires, and allow subordinates to act in the desired way.
Erit Kregakabhiprern defined, the act to stimulate someone to a desired action is the art of motivating for enterprise success by honesty and hard work of employees.
According to L.A. Allen, motivation is the job for a manager to inspire, motivate and encourage people to take the necessary action. Motivation is often called "dynamic of behavior". The term 'Dynamic' means energy or force that moves to physical bodies. In psychology and administration, a mental force or motivation that activates organs. Most of the people thinks, that motivation is a personal trait, some have and others do not. Motivation is the result of interaction between person and situation. The three key elements of motivation are,


Intensity is related to how hard a person works. When we talk about motivation, intensity is the most focused eliment.


In motivation process, direction is the orientation that benefits the organization.


Persistence is the measure of how long a person can sustain his efforts. Motivated person live long with a task to achieve their goal.


Motivators are the things that motivate a person to perform. motivators arrange recognized, rewards or incentives that intensify to drive the fulfill of these desires. A manager can do much to sharpen objectives, by establishing an environment conducive to certain drives. For example, employees in a business have developed a reputation for excellence that motivates them to contribute their best performance for this reputation. A motivator affects a person's behavior. It makes a difference what a person will do. motivators motivate employees to perform effectively for their organization. Motivation is the management process of influencing individuals behavior based on knowledge.

Features of Motivation

Motivation is a captivating process. It is fascinating but a complex process. The following main features of motivation are,
Motivation is goal-oriented,
Motivation is a continuous process,
Motivation can be positive or negative, Motivation can be monetary or non-monetary,
Motivation is inclusive. Can not be considered in pieces,
Motivation is a psychological phenomenon that converts abilities into performance.

Objectives of Motivation

Motivation aims to create situations in which people are willing to work with enthusiasm, initiative, interest and enthusiasm. Motivation creates situations in which people work with responsibility, loyalty, discipline, pride and confidence so that To achieve effectively the goals of an organization.

Perception Definition Stages Types

Perception Meaning Definition Stages Types

Perception Types Meaning and Definition

Perception is the interpretation of sensory information to represent and understand the enviro nment of any organization. perception is the feelings of physical or chemical stimulation of the sense organs signals in the nervous system. This signals  are not passive receipt, but is shaped by learning, memory, expectation, and attention. Perception is a process of converting sensory organs signals into meaningful information. what we see or hear in our mind and later use it to judge a situation, person, group etc. and give a decision. Perception  functioning is influenced by three classes of variables, the objects or events being considered, The environment in which perception occurs, and the person who makes perception.

Definition Of Perception

Perception is complex functions of the nervous system but seems intuitive because this process occurs outside conscious awareness.
Joseph Reitz tells; "Perception encompasses all the processes by which one obtains information about one's environment by to see, hear, feel, taste and smell."
B. V. H. Gilmour defined, "perception is the process of being aware of situations in order to add meaningful associations to cognition."
According to Udaya Pareek perception is the process of reacting, selecting, organizing, interpreting, checking, and reacting to sensory stimuli or data".
P. Robbins tells, "perception is the process by which person organize and interpret their sensory impressions to give meaning to their environments."
The perception consists of following senses.
Social World,

Importance Of Perception

The perception is a subjective, active, and creative process, through which we assign meaning to sensory information to understand ourselves and others. It also includes how we respond to information. Through the perceptual process, we gain information about the qualities and elements of the environment that are important to our existence. The conception not only builds our experience of the world around us, but allows us to function within our environment. Perception help to understanding human behavior because every person believes the world and adapts to life's problems differently. Whatever we see or feel, it is not necessarily the same. When we buy something, it is not because it is the best, but because we believe it to be the best. If people behave based on their perception, then we understand the current perception of environment and their behavior in changed circumstances. Can guess, A person may be looking at facts in a way that may be different from the facts seen by another viewer. With the help of perception, different people's needs can be determined, because people's perception is influenced by their needs. Perception helps for the manager to eliminate the errors, when dealing with people and events in the organization,  different people perceive the same situation differently. To deal with subordinates effectively, managers must understand their assumptions properly. Concept can be important because it provides more than objective production; It incorporates an observation and creates a transformed reality enriched by past experiences. Dharna builds character (not necessarily good or bad character) that defines the various roles that individuals play in clowns, Come in hypocritical, self-righteous, victimized, etc. It is important if we try to see things from others' point of view with them or Walk in their shoes for some time. If we walk in their shoes, we will get a new view of things and understand and love each other and can help the other properly. Thus, to understand human behavior, their Understanding perception is very important, that is, how they understand different situations. People's behavior is based on their perceptions of what reality is, not reality itself. Yes. The world as it is believed is the world which is important for understanding human behavior.

Factors Affecting Perception

By Perception processo, a person selects, organizes, and interprets information to create a meaningful picture. Individual Perception depends not only on physical stimuli but also depends on the stimuli of the surrounding area and the conditions. through which information from the external environment is selected, obtained, organized and interpreted to make it meaningful. Many factors distort the shape of  the perception. These factors may reside in the object or goal being perceived, or in the context of the situation in which the assumption is made. When a person sees a goal and tries to interpret what he sees, his Interpretation is strongly influenced by the personal characteristics of the individual thinker. The personal characteristics that influence the perception include a person's attitude, personality, origin. View, interest, past experience, and expectations. There are some factors that affect the target such as novelty, speed, sounds, size, background, proximity, similarity, etc. Characteristics of the target being viewed may be affected. Because goals are not viewed in isolation, the relation of a target to its background also affects perception,  There are also some situational factors, such as the time for others to think, work settings, social settings, etc. that influence the perception process. Apart from this, there are some other factors. From perceptual learning that is based on past experiences or any particular training that we receive, each of us learns to emphasize certain sensory inputs and ignore others. Another factor is the mental set, Such as anticipation keeps a person ready with good focus and concentration. We have a level of knowledge that we feel in our behavior. Learning has a great impact on perception. It creates hope in people. The perception is determined by both the physical and psychological characteristics of a human being, whereas sensation is imagined only with physical characteristics. Thus, the assumption that no one sees with the eye is a much more complex process by which a person selectively uses environment. When a person sees a goal and tries to interpret what he sees, then the interpretation comes from the personal characteristics of the individual thinker.

Perception Process

Perception is the process, to experience the world around us. perception is largely a cognitive and psychological process, how we feel the people and objects around us, which affects our communication. to fully understand perception process, we have to follow three stages of the perception process, which are,


The world is filled with an infinite number of stimuli, but our minds do not have the resources to pay attention to everything. Thus, the first step of perception is to decide What to attend. When we feel specific thing in our environment such as, an odor, a feeling, a sound, or something else. it becomes the present stimulus. Selection is the first part of the process, in which we focus on sensory information to attention. In selection, we select stimuli that attract our attention. We focus on those who stand for our senses (sight, sound, smell, taste and touch). We seek information through all our five senses, but our perceptual field contains so many sensations, that it is impossible for our mind to process all senses. Therefore as information comes through our senses, Various factors influence through the perception process.


When we decide to participate in a stimulus in the environment, then our brain started a series of neural responses, This neural process activates our sensory receptors, such as touch, taste, smell, vision, and hearing. Planning is the second part of the perception process, in which we sort and classify information that we congenital and learned cognates.


When we participate in a stimulus, and our brain receives and organizes information, we interpret it in such a way, that it makes sense to use our existing information about the world. By placing different stimuli into categories, we Can better understand others and react to the surrounding world. perception involves informing to people about sensing, organizing and interpreting. Sensation is a main symptom of perception, as it relates to external input. In the perceptual process, first of all thinker must choose, what will be considered. Then, organization occurs, when listeners identify the type of sound and compare it to other sounds heard in the past. Explanation and Classification Generally Are the most subjective areas of perception, they make decisions about, what listeners like and they want to keep listening. Assessments automatic judgments of positive and negative reactions to others, which are outside our awareness. Based on this, Perceptual output, which means that the values, attitudes, behavior, etc. of the thinker may be different. Therefore, when people react differently in a situation, Whose share of the behavior can be explained by examining their perceptual process, and their perceptions of how leading to their responses.

Errors In Perception

Perception is a process of analyzing and understanding stimuli. But always it is not possible to feel the stimuli as they are. Consciously or unknowingly, we forget the stimulus and misinterpret it. Many a times person behavior can be according to, time of perception, adverse background, lack of clarity of excitement, confusion, conflict in mind and other such factors errors in perception. There are following errors in the perception.
Halo Effect,
Horn Effect,


Illusion is a misconception. Where the person will mistake a stimulus, and experience it incorrectly. such as, in the dark, a rope is mistaken as a snake or vice versa. unknown person voice can be mistaken as the voice of a friend.


Sometimes we come across instances where a person perceives some excitement even if it is not present. This phenomenon is known as hallucinations. A person can see an object, a person, etc., or he can hear some sound, although in reality there are no objects and no sounds.

Selective Perception

Selective perception refers to a situation when people make selective interpretations based on their interests, background, experience, and viewpoint. This means that any feature that makes a person, object, or event stand out will increase the probability, that It will be considered. Because it is impossible for us to assimilate what we see, only certain stimuli can be taken.

Halo Effect

The person is evaluated on the basis of his positive quality, trait or characteristic. When we make general assumptions about a person based on, intelligence, sociability, or presence, a halo effect operates. In other words, it gives a rating to a man high or low in other traits. if any person has an exceptionally high or low characteristic in any traits, he will be rated in high in high traits except being low in other traits.


People can usually fall into at least one general category, on which they will be evaluated, on the basis of physical or behavioral symptoms, When we judge someone based on our perception, we are using a shortcut called stereotyping. for example, a manager might assume, that Middle East countries worker is lazy and cannot meet performance objectives, even if the worker has tried his best.


Often, people seek out and rate more positively those, who are similar to themselves. This tendency to approve equality may cause evaluators to give better ratings to employees, who exhibit similar interests, work methods, attitudes, or standards.

Horn Effect

When a person is fully evaluated on the basis of negative trait or characteristic. This results in an overall lower rating. for example, if an employee is not formally dressed up in the office, then he may also consider casual on work.


If people is rated relative to other people rather than individual performance. evaluate an employee's performance with other employees. In the early 20th century, Wilhelm Wundt identified opposite as a core principle of perception, and since then many different areas have been confirmed their influence. These effects shape not only visual properties such as color and brightness, but also other types of perception.

Failure of Perception

Perception often misinterprete of sensory information. Such cases are known as delusions. delusion is a term used by psychologists to refer to misconceptions. There are two types of delusions, they are caused by physical processes and due to cognitive processes. Confusion due to the deformity of physical conditions involves hallucinations, in which a person considers objects that are non-existent, for example, water on a dry road. Cognitive processes result in many illusions, but more general shapes. There are illusions, which often have unstable consequences. Misconceptions of the world around them can cause problems for workers. Mentoring managers, who flame out because they fail to read the circumstances properly and act accordingly. They develop poor working relationships, are very authoritarian, or have conflicts with upper management. As a result, their careers come to a standstill. It should be avoided and they were able to feel rightly, what they needed to do and had the emotional maturity and ability to make the necessary changes.

Causes Of Perception Very 

Our perceptions differ from person to person, and we are all have differ perceptions. Different people feel different things about the same situation. But more than that, everything we experience is told different meanings. And the meaning can change for a certain person. One can change one's perspective or just make things something else. . The way we see the world around us is different, and our personality is unique. Even though we can see the same picture, but the interpretation can be different, depending on many factors, Basically, perception is a very interesting aspect of life and business. How we perceive our world and how we think about our world, we think that we can determine, how we act and how we respond in certain situations. Thus, senses or mind Through perception, or apprehension, can be a very powerful and influential aspect of our lives.

Attitude Changing Functions Behavior Barrier Beliefs

Attitude Changing Functions Behavior Barrier Beliefs Study Notes

Ways Of Attitude Changing Functions

Attitude is the most important challenge for employers for hiring new staff. In which right attitude is major factor to find in a new employee. The most important function of an attitude is, who holds it and where. attitude is often critical.
There are following functions of an attitude.
Adjustment Function.
Ego Defensive Function.
Value Expressive Function.
Knowledge Function.

Adjustment Function

Attitudes play important role in adjusting to their work environment. When employees are treated well in an organization or firm, they are likely to develop a positive attitude towards management and the organization. When employees are criticized and given a minimum wage, they are negative towards management and the organization. These approaches help employees adjust to their environments and are a foundation for future behavior. The adjustment function leads people to pleasurable or rewarding and keep away from unpleasant and undesirable. It is based on the utilitarian concept of maximizing reward and minimizing punishment. Thus, consumers' perceptions is depends on what is satisfactory and what is punishable.

Ego Defensive Function

Ego defensive function holds attitudes that affect our self-esteem, or that justify actions that make us feel guilty. This function includes psychoanalytic theories where people find themselves with psychological harm. Use defense mechanisms to protect, denial, suppression, projection, rationalization, etc. old and senior manager whose decisions are constantly challenged by a younger subordinate manager, may feel that the latter is cruel, arrogant, immature and inexperienced. In the true sense, only young subordinates can be right in challenging decisions. The old manager may not be a very effective leader and can consistently make bad decisions. On the other hand, the old managers are not going to accept it, but will try to protect the ego by placing blame on the other side.

Value Expressive Function

Ego defensive attitude is formed to protect a person's self-image, while value expressive function, enable the expression of centrally held values of the individual. Central values establish our identity and give us social Granting acceptance, gives us an idea of who we are and what we stand for. Some perspectives are important to a person, because they convey values that are integral to that person's self-concept. Therefore consumers adopt certain attitude to express their values more tangibly and easily. Our value-expressing approach is closely related to our self-concept. A person with independence central value has a very positive attitude towards the management authority decentralization in the organization, flexible work schedules, and relaxation of dress standards.

Knowledge Function

The knowledge function is consistent and relatively constant. It allows us to predict, what is likely to happen, and gives us a sense of control. Some attitudes are useful because they help in understanding the world more. They help people to tell the cause of events and pay attention to the characteristics of people or situations, that are likely to be useful in their meaning. As a result, they help to make the world more understandable, predictable knowable. Knowing a person's point of view helps us to understand their behavior. For example people who are not familiar with nuclear power can develop an attitude that it is dangerous and not used as an energy source. Stereotyping is another example. In the absence of knowledge. We can adopt a conservative attitude to identify the person.

Barriers to Change Attitudes

Employees' attitudes can be changed, and trying to do so is the best interest of management. For example, if employees believe that their employer does not care for their welfare, then the management should change the attitude of employees, and help to develop a more positive attitude towards them. However, the process of changing attitude is not easy task. But organization should try to take action to change the attitude of its employees, to achieve its preset goals with them and take corrective action.
There are following barriers to change attitudes,
Prior Commitment.
Insufficient Information.
Balance and Consistency.
Lack of Resources.
Improper Reward System.
Resistance to Change.

Prior Commitment

When people commitment to a particular action, that has already been agreed upon and thus makes it difficult for them to change or accept new ways of functioning.

Insufficient Information

Insufficient Information acts as a major barrier to change attitude. Sometimes people should not change their attitude due to non-availability of right information.

Balance and Consistency

Another barrier to the change of attitude is the attitude theory of balance and stability. This is why humans prefer their attitudes about people and things to conform to their behavior and objects towards each other.

Lack of Resources

If plans become overly ambitious, sometimes can be hindered by a lack of resources from a company or organization. Therefore, in this case, if the organization wants to change the attitude of employees towards the new plan, So sometimes it becomes impossible for lack of resources to achieve this.

Improper Reward System

Inappropriate reward system acts as a barrier to change attitude. If an organization places too much emphasis on short-term performance and results, managers may ignore long-term issues as they set goals, And make plans to achieve high profits in the short term. If this reward system is introduced in the organization, the employees Not motivated to change their perspective.

Resistance to Change

Resistance to change is  Another barrier in continuous process within and outside the organization to set goals. Employees have to change themselves when the authority changes a plan of the organization. But among them Some do not like it. If their attitude about the change of plan cannot be changed, the organization will not succeed.

Ways of Changing Attitudes

If we separate the negative attitude from the positive attitude, then the attitude can be changed. A positive attitude can bring a positive change in life, it is difficult to change the attitude but with some effort, it can be done. A person who has a hostile viewpoint, cultural deprived environment, can often change their attitude by education. A person with acquired subculture, who is always held to a democratic attitude, may be negative towards a group due to an unfortunate experience. Well established attitudes are resistant to change, but more responsive to change than others. The attitude can be changed in many ways. New information can be used to help change the attitude. Negative attitudes are formed mainly due to negative information. Attitudes can change through direct experience. Another way in which behavior can be changed is to resolve discrepancies between behavior and behavior. Friends or Attitude can change through persuasion of peers. Through law, attitudes can change.

Workplace and Attitudes

How attitude can affect the workplace. The challenge in the workplace is that, organization Is tied to the people and individuals present in it. we can have thoughts or beliefs about managers in general. It is important here that, how a person or situation feels. Obviously not every manager is trustworthy, but if we determine our negative outlook on how we view and react to managers, we will never Will not see if there are some really good people and they can be trusted. Definitely a good one based on trust with the manager in the workplace.

Attitude Surveys

attitude concept is social psychology. attitude is a psychological tendency, expressed by evaluating a particular entity with some degree of favor or enthusiasm, Provides an understanding of how employees perceive organizations and workgroups. Pre-existing reviews indicate that knowledge of employee related to employee behavior. employee attitude survey organization needs the most popular way Often organizational training and development through the use of attitude survey. These surveys often consist of a series of multiple-choice items grouped along one or more dimensions of the organization. These types of surveys provide an understanding of how the employee perceives the organization. Employee's attitude survey Measures the opinion of Including Total satisfaction. Management Employee Relationship, Corporate culture. Career development. Knowledge Reimbursement. Benefits. Recognition and Rewards. Working Conditions. Training. Levels of Workers. Safety Concerns. Policies and Procedures. Organizations' Interest in Retaining the Right Talents Targeting New Talents; Measuring employee attitude indicates how successful an organization is in fostering a conducive environment that nurtures an employee's great attitude toward their job and company. Internal organization survey Getting employee feedback on. Current programs, policies and procedures.

Attitudes and Beliefs

Attitude is a relatively permanent association tendency of beliefs, feelings, and behavior towards socially important objects, groups, events, or symbols. A learned predicate is to respond in a consistently favorable or unfavorable manner with respect to a given object. It is an expression of evaluation towards a person, place, thing or event. It will always have a positive and negative element and a tendency to behave in a certain way. Attitudes are mainly based on underlying values and beliefs. While attitude is the tendency to act in a particular way towards an object or situation, An expression of a person's decision about the facts of a particular person. Situations are evaluated. Beliefs are acquired through real experiences, but most of the original experience related to a particular belief is forgotten. It affects the quality of our work and relationships as we experience. Beliefs are an important part of our identity. They can be religious, cultural or moral. Beliefs reveal who we are and how we live our lives. It is composed of many factors for the structure of family, society and life. It is the belief that nothing is true and good without doubt. It is an inner feeling that something is true, whether that belief is unproven or irrational. I believe that walking down the ladder brings bad luck.

Attitudes vs. Behavior

Attitude refers to predictions of feelings, beliefs, thoughts and behavior directed toward people, groups, or objects. It affects the behavior of individuals. It tells us how to act or behave in a particular situation. behavior is a kind of habit. This is the normal way of doing things. Everything will get better in an organization, if everyone's attitude gets better. Success and failure in life depends on the attitude of individuals. If attitudes are positive, human attitude will be positive. It is internal and it is very difficult to change. Behavior is the way a person responds to his or her viewpoint. This response is either positive or negative, depending on how his situation is. See an example if, an employee who disagrees? an employee who Dislikes any other colleague or has very little respect for the colleague, he can demonstrate attitude by talking harshly to this person. Can be influenced by many factors beyond behavior, including prior perceptions about oneself and others, monetary factors, social influences, and convenience. It is the action or response of an individual or animal in response to external or internal stimuli. It indicates the manner in which certain functions are performed or operated.

Attitude Definition Types In Organizational Behaviour Notes

Attitude Definition Types Organizational Behaviour

Attitude Types Definition and Meaning

An attitude is a positive, Negative and mixed assessment of an individual or object, which is expressed at some level of intensity. It is an expression of a favorable or unfavorable assessment of a person, place, object or event. These are fundamental determinants of our perceptions and actions towards all aspects of our social environment. The approach involves a complex organization of evaluative beliefs, feelings and tendencies for certain actions. How much we like or dislike something. Determines our behavior towards. We want to interact with the things we like or stay connected to. We avoid things we don't like. For example if somebody has a positive attitude about changes, He is friendly and has a good attitude, He was showing some attitude during practice today. , So the coach refused them, I like my friends, which means that I am expressing my attitude towards my friends,

Definition Of Attitude

Attitude is the manner, temperament, emotion and condition, especially in relation to a person or thing tendency or orientation.
Gordon Allport describe , "attitude is an approach towards mental and neurological state, conducted through experience, which enhances an instruction or dynamic effect on a person's response to all objects and situations, with which it is related.
Frank Freeman describe, "An attitude is a readiness to respond to certain institutions, individuals, or objects in a coherent way that has been learned and becomes a specific mode of response.Thurstone describe, "An attitude reflects the sum of man's inclinations and feelings, prejudice predetermined assumptions, thoughts, apprehensions, threats, and any other specific subject."
According to Anastasi "attitude is a tendency to react favorably or unfavorably to a specified class of stimuli, such as a national or racial group, a practice or an institution."
NL Munn describe, “attitude is Practices learned to be a precursor to aspects of our environment. They may be positively or negatively directed towards some people, service or institution. "

Characteristics Of Attitude

Attitude is describe as a tendency to react positively or negatively to a person or situations. Thus the two main elements of the attitude are the tendency and the direction of the approach. It is defined as the mental state of readiness, Organize through experience that has a directive or dynamic effect on responses. These can be explicit and implicit. Explicit attitudes are those, we consciously know the clearly influence of our behaviors and beliefs. . Implicit attitudes are unconscious, but still have an impact on our beliefs and behaviors. according to psychologists Thomas, who limits the tendency of one level attitudes as positive and negative, is associated with the object of psychology. Object psychology has included symbols, words, slogans, people, institutions, and ideas.
There are following Characteristics of Attitude.
Attitude is a complex combination of things that we call personality, beliefs, values, behaviors and motivations. All people, regardless of their status or intelligence, Attitude is present in every person's mind. Which define our identity, guide, our actions, and influence. how we assess people. the sense and belief component of attitudes is intrinsic to a person, we can change a person's perspective. Can be seen by his or her behavior. attitude helps us to define how we see situations, as well as to define it. it behave towards situation or object we can offer an inner feeling, belief and thoughts about people and goods. attitude is consciously aware of an implicit attitude that is unconscious, but still has an effect on our behavior. attitude based on direct experience predicts future behavior more accurately. personality has certain aspects such as interests, appreciation, and social conduct. It represents the total sum of a man's inclination and emotions.

Components of Attitudes

There are three components of an attitude, which affect the behavior, which are
Cognitive Component.
Affective Component.
Behavioral Component.

Cognitive Component

The cognitive component of an attitude descibe to the beliefs, ideas, and characteristics, that we associate with an object or person. Attitude relates to a person's general knowledge. They usually come to light in generally or stereotypes.

Affective Component

The affective component is the emotional segment of an attitude. It is related to the statement, that affects another person. It is related to the feelings or emotions, that are brought to the surface about something, such as fear or hate.

Behavioral Component

The behavioral component has the tendency of a person to behave in a particular way towards an object. It refers to the part of the attitude, that reflects a person's intentions in the short term or long term.

Factors Influnces Attitudes

There are following main factors, which influence attitude.
Social Factors.
Direct Instruction.
Personal Experience.
Educational and Religious Institutions.
Physical Factors.
Economic Status and Occupations.

Social Factors

There are a majority of people in every society who like to live a harmonious life. They try to avoid unnecessary confrontation with people. Naturally, they are inclined to develop positive attitudes towards most people and issues. Our attitudes positively facilitate our relationships with members of valued groups. And can maintain. Social roles and social norms more influence on attitudes. Social norms include rules of society considered appropriate for behavior.

Direct Instruction

In general, the attitude of the people is important. Sometimes direct instruction can affect the formation of attitude. A person gives information about the usefulness of a fruit. Based on this information, we can develop a positive or negative view of that fruit.


The family is the main source for the formation of attitudes. Parents, older brothers or sisters provide information about various things. An individual developed approach, whether positive or negative is the result of family influence, which is very effective and difficult to change.


Attitude may involve a bias, in which we prejudice an issue without giving fair evidence to all the evidence. Prejudices are pre-determined thoughts or judgments where the person develops some attitude toward other people, objects, etc. If we favor someone who is accused of a crime, we can find him guilty regardless of the evidence. We can also be biased in favor of something.

Personal Experience

To form the basis of attitudes, personal experiences have left a strong impression. Therefore, when personal experience involves emotional factors, the attitude will become more easily. In situations involving feelings, appreciation is more deeply experienced and The trace will be longer.


Communication, mass media such as television, radio have a major influence in shaping people's opinions and beliefs. new information on something by the media, that provides the basis for the emergence of new cognitive attitudes towards it.

Educational and Religious Institutions

These Institutions have strong influence in shaping attitudes, as they lay the foundation for understanding and moral concepts within the individual. Understanding the good and the bad, the dividing line between something, Which can and cannot get from the center of education and religious institutions.

Physical Factors

Health clinical psychologists have generally recognized that physical, health, and vitality are important factors of adjustment, and it has often been found that malnutrition or disease or accidents have interfered so severely with normal development, that severe disturbances behavioral of individual.

Economic Status and Occupations

Our economic, business and occupation situation also contributes to the attitude. They determine, in part, our attitude towards unions and management and we believe that some laws are 'good' or 'bad'. Our socio-economic background influences our current and future perspectives. positive or negative evaluations include other characteristics, such as importance, certainty, access, and associated knowledge. Attitudes important in the study of social psychology Are because they affect the amount of attention and a person has a specific vision. Shapes can influence the type of decision. Generally, we recognize that people behave according to their behavior. However, social psychologists have found that attitudes and actual behaviors are not always fully aligned.

Types Of Attitude

A man can have various attitude even thousands of attitude, but organizational behavior focuses limited number of work-related attitude. Mainly three types of attitude in organizational behavior, which are,
Job Satisfaction.
Job Involvement.
Organizational Commitment.

Job Satisfaction

Job satisfaction is the level of satisfaction, a person feels about their job. This feeling is mainly based on a person's perception of satisfaction. A person with a high level of job satisfaction has a positive attitude about the job, while a person who is dissatisfied with their job has a negative attitude about the job. A person with a negative angle exhibits a temperament disposition that's inclined to expertise nervousness, tension, upset, distress, etc. whereas those with a positive angle can feel happy in themselves, others, and their work. Job involvement refers to the degree to which a person psychologically identifies with their job and is considered important for self-worth. Higher levels of job involvement have been found to be related to lower absenteeism and lower resignation rates.

Job Involvement

Job involvement refers to the degree to which a person psychologically identifies with their job, and is considered important for self-worth. Higher levels of job involvement have been found to be related to lower absenteeism and lower resignation rates. However, it predicts more frequent turnovers than absenteeism, as was the former with more than 16 percent of variance.

Organizational Commitment

The final job-approach reflects organizational commitment. It is understood as identifying one with its organization and feeling proud to be its employee. It is defined as a state in which an employee identifies a particular organization and its goals, and the organization Wants to maintain membership. Various studies suggest that a person's level of organizational commitment is a better indicator of business than most By fie-use job satisfaction over 34 percent portends to be original, when the organizational commitment of employees, the turnover and less absenteeism.

Individual Life Values In Organizational Behaviour Study

Individual Life Values In Organizational Behaviour

Individual Values In Organizational Behaviour

Generally value refers to moral considerations, general perceptions or inclination towards the world or sometimes just to interests, attitudes, preferences, needs, feelings and propositions. Values defined in organizational behavior are considered good, desirable, and appropriate or bad, undesirable and inappropriate in a culture. Some common values definition are giving below.
According to M. Haralambos Consider, “A value is a belief that something is good and desirable”.
According to R.K. Mukherjee, “Values are socially approved desires and goals that are internalized through the process of conditioning, learning or socialization and that become subjective preferences, standards, and aspirations”.
According to Zaleznik and David Consider, “Values are the ideas in the mind of men compared to norms in that they specify how people should behave.
Values conjointly attach degrees of goodness to activities and relationships”
According to I. J. Lehner and N.J. Kube Consider, “Values are an integral part of the personal philosophy of life by which we generally mean the system of values by which we live.
The philosophy of life includes our aims, ideals, and manner of thinking and therefore the principles by that we have a tendency to guide our behavior”
According to T. W. Hippie Consider, “Values are conscious or unconscious motivators and justifiers of the actions and judgment”

Characteristics of Value

Values are different for each individual. They can be defined as the thoughts or beliefs that a person holds desirable or undesirable. There is variability in that statement, first, which can give importance to a person, and Second, the degree to which he values. Values may be specific, such as respecting one's parents or owning a home, or they may be more general, such as the self Health, love and democracy. Personal achievement, personal happiness and materialism are the core values of modern society. The concept of desirable Defined as, an internal construct or standard of evaluation that an individual possesses. Values are of value, they are extremely practical, and assessment requires not only techniques, but also an understanding of the strategic context. They can provide standards of competence and ethics. They can go beyond specific situations or individuals. Work can be influenced by a combination of tradition, internal and external factors. They are relatively permanent. They are more central in a person's core. Most of our core values are family, friends, neighborhood schools, mass print, visual media, and society. Are learned early in life from other sources of life. Values are filled with effective ideas about thoughts, objects, behavior, etc. There is an element that follows a person's thoughts as right, good or desirable. Values can vary from culture to culture and even from person to person. Important in the integration and fulfillment of the basic impulses and desire of human beings. Play roles and are suitable for their livelihood. They are both personal and social responses and attitudes in social action. They are common experiences. They build societies, integrate social relationships. They mold ideal dimensions of the depth of personality and culture. They influence people's behavior and provide criteria for evaluating the actions of others. They help create norms for directing day-to-day behavior. The values of a culture may change, but most remain constant during an individual's lifetime. Socially shared, intensely felt values are our fundamental part of life. These values become part of our personality. They are shared and reinforced by the people we interact with. Since values often strongly influence both attitudes and behavior, they act as a kind of personal compass for employee conduct in the workplace. These help to determine, if an employee is passionate about work and the workplace, which in turn leads to above-average returns, high staff Satisfaction, strong team building and may lead to synergy.

Types Of Values

The values that are important to people influence the types of decisions they make, how they view their environments and their actual behaviors. Rokeach find two types of values and divided into
Terminal Values.
Instrumental Values.

Terminal Values

These are the values that we feel are the most important or most desirable. They refer to desirable end-stages of existence, the goals a person wants to achieve in his lifetime. They include happiness, self-respect, recognition, inner harmony, Enriched life and professional excellence are included. This survey lists 18 terminals which are
A comfortable and prosperous life
An exciting and stimulating active life
A sense of accomplishment
World of peace free from war and conflict
A world of beauty of nature and the arts
Equality, brotherhood, equal opportunity for all
Family security taking care of loved ones
Freedom, independence, free choice
Happiness and contentedness
Inner harmony and freedom from inner conflict
Mature love and spiritual intimacy
National security and protection from attack
Pleasure, enjoyable and leisurely life
Salvation, saved and eternal
Self-respect and self-esteem
Social recognition, respect and  admiration
True friend and close companionship
Wisdom and mature understanding of life

Instrumental Values

Instrumental values behave with ideas on acceptable means of conductors to achieve terminal values. These include being honest, honest, ethical and ambitious. These values are more focused on personality traits and character. There are many types of values. One of the most established surveys for estimating individual values is the Rochech value survey. This survey lists 18 instrumental values which are
Ambitious and hardworking
Broad and open-minded
Capable, competent and efficient
Cheerful, lighthearted and  joyful
Clean, neat and tidy
Courageous and standing up for your beliefs
Forgiving and willing to pardon
Helpful and working for the welfare of others
Honest, sincere and truthful
Imaginative, daring and creative
Independent, self-reliant and self-sufficient
Intellectual, intelligent and reflective
Logical, consistent and rational
Loving and affectionate
Obedient, respectful and dutiful
Polite, courteous and well-mannered
Responsible, dependable and reliable
Self-controlled,restrained and self-disciplined

Importance Of Values

Values are permanent beliefs that are better for a specific type of conduct or eventual state of existence, personally or socially. They are more difficult to change. As ethical conduct in the workplace gains more visibility, as a matter of discussion in management The importance of values increases. Values are general principles for regulating our daily behavior. They not only give direction to our behavior, but also have ideals and objectives in themselves. They are the expression of the ends, goals or objectives of social action. Our values are desirable, beautiful, appropriate, right, important, meaningful and good. With the undesirable, the ugly, the wrong, the unfair and the bad are the basis of our decisions about what. Pioneer sociologist Durkheim described the disruptive personal passion Emphasized the importance of values in Iyantrit. Indian sociologist R.K. Mukherjee describe "By their very nature, all human relationships and behaviors are intrinsic in values. The value is the foundation for understanding the level of motivation. It influences our perception. Value helps to understand what should happen or what should not be. It has interpretations of right or wrong. They affect behavior. The meaning is that some behaviors are preferred over others. They allow members of an organization to interact in a harmonious manner. They make it easier to reach goals that would be impossible to achieve individually. These set goals for achievement, and they connect cognitive, affectionate to all our activities. They are the guides of our lives, and they direct us are who we want to be. Values and morals can not only guide but also inspire and motivate a person. I can give energy and a zeal to live life and do something worthwhile. In fact, values are important for the study of organizational behavior, because they lay down the foundation for understanding of attitudes and motivations. They are part of a person's makeup. They remind us what is important in our lives, such as success or family, but on the other hand they provide the opposite which is not important. over time, Values cannot change. When we grow and change as individuals, we will begin to value different aspects of life. If we are younger, we value family as we do. When the children grow up, then we can start getting more business success from the family.

Sources Of Values 

Sources of value are a comprehensive guide to financial decision making as both an art and a science. Generally, none of the values are relatively constant and permanent. An important part of the values established by parents in our early years. parents, teachers, friends and others. There are many sources from which we can derive different values. These are the Main Sources of values
Friends & peers
Community or society

Values in Workplace

Values can strongly affect employee conduct in the workplace. If an employee values honesty, hard work, and discipline, Therefore, this person is a more efficient employee, than an employee of opposite values. Can be a positive role model. Conflict can occur, however, if an employee realizes that his coworkers do not share his values For example, an employee who values hard work may dislike coworkers who are lazy or unproductive without being reprimanded. However, additional conflict may result if the employee overcomes his or her colleagues. Attempts to force one's own values. Values help guide our behavior. It determines what we think for right, wrong, good or injustice. Values are more or less permanent in nature. They represent a single belief, which guides action and judgment on objects and situations. They originated from social and cultural fields.